• Understanding Marketing Tax Deductions


    Marketing is a necessary expense in running practically any business and the IRS acknowledges as much. You may run advertisements on or in the Internet, radio, television, magazines, newspapers and other media to sell your products or services. You should be deducting all of the associated costs on your tax returns.

    Ordinary Marketing Expenses

    Marketing costs must be "ordinary and necessary" business expenses in order to be deductible. Put in layman's terms, you marketing must be reasonably related to the promotion of your business and the expense amount must be a reasonable amount.

    Deductible Marketing Expenses

    A. Yellow Page Advertisements,

    B. Business Cards,

    C. Advertisements in print media such as newspapers,

    D. Telemarketing,

    E. Business Cards,

    F. Web site costs including creation and maintenance,

    G. Costs for Advertisements on the Internet,

    H. Billboards, and

    I. Graphic design costs.

    Goodwill Marketing For Your Business

    A. Sponsoring local youth sports teams,

    B. Distributing samples of your business product, and

    C. Costs associated with prizes offered by your business in a contest.

    As long as your marketing expenses can be reasonably related to the promotion of your business, you should be deducting said expenses from your gross revenues. If you failed to claim any such expenses on your tax returns, your probably overpaid your taxes.


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